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<span class="Apple-style-span" style="font-family: Tahoma; font-size: 10pt; ">> From: drwforums@drwsoftware.com</span><br><br><font class="Apple-style-span" face="Tahoma" size="2">> Producing a 48 page magazine and am having</font><br><font class="Apple-style-span" face="Tahoma" size="2">> trouble when producing a PDF.</font><br><font class="Apple-style-span" face="Tahoma" size="2">> </font><br><font class="Apple-style-span" face="Tahoma" size="2">> The small 7 pt Arial fonts look bad.</font><br><font class="Apple-style-span" face="Tahoma" size="2"><br></font><div><font class="Apple-style-span" face="Tahoma" size="2">** Are they embedded or vectorized ? For the last I and L could look bad, but the printing works fine.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br>> Currently, I am only using Times New Roman</font><font class="Apple-style-span" face="Tahoma" size="2"> and Arial TT.</font><br><br><div><div><font class="Apple-style-span" face="Tahoma" size="2">Beside the use of fonts, there is a symbol in visual terms.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Sure Times/Arial is a couple the most used since the computer age; but is not an heresy.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Now, with DTP, the choise of the fonts is made depending of the kind of the</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">document and what will be the reader target. That explains several couples existing</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">like Futura/bodoni, GillSans/Garamond, Frustiger/Caslon, etc. Sure, it's possible to </font></div><div><font class="Apple-style-span" face="Tahoma" size="2">change one of them. frustiger/caslon was used for journalism, but frustiger/baskerville</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">was prefered for business newspaper.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Sociologia:</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Helvetica is prefered by americans, where is Arial in Europe, but Gillsans in England, </font></div><div><font class="Apple-style-span" face="Tahoma" size="2">grotesk in germany. Russians and East europ like Slabserif or mecane, etc.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Advertising</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">Same rules are applied with advertising, try to see by yourself around you.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">premium and luxury advertising use didones, especialy for perfume for ladies, but</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">will become sans serif like gillsans for young women, etc.</font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">I'm not agree to say: use this font or this one, because that depending more of your</font></div><div><font class="Apple-style-span" face="Tahoma" size="2">document and your readers, rather than the font is nice. </font></div><div><font class="Apple-style-span" face="Tahoma" size="2"><br></font></div><div><font class="Apple-style-span" face="Tahoma" size="2">I'm preparing a article about this but in french...</font></div></div><div style="font-family: Tahoma; font-size: 10pt; "><br></div><div style="font-family: Tahoma; font-size: 10pt; ">Regards<br>Hirwen<br></div><div style="font-family: Tahoma; font-size: 10pt; "><br></div></div> </body>
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